Driver-based budget: volume, price, heads and cost per head
The plan by month, built from drivers.
By Surojit Chakraverti, founder of L3VLUP and an investor running a long-short healthcare and technology equities strategy.
On this subject: driver-based budget: volume, price, heads and cost per head.Updated 4 November 2026
What it does
The plan a board approves, built so that it can be compared with what happens. Each product’s annual volume is phased across the months by a seasonality curve and priced at a plan price, with a plan unit cost for the direct cost; each department’s cost is its planned heads in each month times a fully loaded cost per head, plus a non-pay budget. Because every line is a driver times a rate, a variance can later be split into the driver and the rate, which a budget typed as revenue and cost lines never allows.
Where it lives
The same schedule in each model that carries it, with the rows to open. Open a model in the browser, go to the sheet, and click the lines.
- Assumptions, rows 10–19: Premium: plan volume, full year, Premium: plan price, Premium: plan unit cost, Core: plan volume, full year…
- Assumptions, rows 22–33: Sales and marketing: cost per head, Sales and marketing: non-pay, full year, Sales and marketing: heads at the start of the year, Sales and marketing: planned heads…
- Plan, rows 6–11: Units, Price, Revenue, Unit cost…
- Plan, rows 14–19: Units, Price, Revenue, Unit cost…
- Plan, rows 22–27: Units, Price, Revenue, Unit cost…
- Plan, rows 30–34: Units, Revenue, Direct cost, Gross margin…
- Plan, rows 37–41: Heads, Cost per head, Pay, Non-pay…
- Plan, rows 44–48: Heads, Cost per head, Pay, Non-pay…
- Plan, rows 51–55: Heads, Cost per head, Pay, Non-pay…
- Plan, rows 58–61: Heads, Pay, Non-pay, Operating costs
- Plan, rows 64–65: EBITDA, EBITDA margin
- Headcount, rows 6–12: Sales and marketing: planned heads, Sales and marketing: planned net hires, Supply chain: planned heads, Supply chain: planned net hires…
- Headcount, rows 28–30: Planned heads in December, Forecast heads in December, Planned net hires over the year
What a reviewer looks for
- Revenue typed by month, so nothing can say later whether a shortfall was price or volume.
- A seasonality curve that does not sum to 100%, so the months do not add up to the annual plan.
- Pay on year-end heads rather than the heads in each month, so a hire in December costs a full year.
Learn it, then build it
Read · Guide · 11 min
Financial Modelling Best Practices: The Conventions That Make a Model Auditable
Vocabulary: Gross Margin, EBITDA.