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🪜 Corporate Ladder

Deal Street: analyst to managing director, one roll at a time. Ladders are deals that land, chutes are deals that don’t, and every card explains the finance behind it.

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ANALYSTASSOCIATEVICE PRESIDENTDIRECTORMANAGING DIRECTOR123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100

Why the cards matter

The events on this board are the ones a banking year turns on, and each card carries the idea an interviewer would ask about: why a greenshoe exists, what a fallen angel is, why most advisory fees are paid only on completion. The companies are invented; the finance is not.

Every card on the board

Ladders

  • ▲ Successful IPO · square 4 to 25

    • Priced above the range. When the order book is several times covered, the bookrunners can raise the price range rather than leave money on the table.
    • The greenshoe is exercised. The greenshoe lets underwriters sell up to 15% more shares than planned, then keep the extra if the stock trades above the offer price.
  • ▲ Strong quarter · square 9 to 31

    • Beat and raise. Shares move on results against consensus, and more on raised guidance: the market prices the years ahead, not the quarter just gone.
    • Margins surprise to the upside. Operating leverage: once fixed costs are covered, each extra pound of revenue drops through to profit at a higher rate.
  • ▲ Funding round closed · square 21 to 42

    • Series C closed, oversubscribed. Post-money is pre-money plus the new cash: raise £40m at a £160m pre-money valuation and the company is worth £200m after.
    • A flat round on clean terms. Price is not the only term: a 1x non-participating preference means investors take their money back or convert to shares, never both.
  • ▲ Promotion · square 28 to 46

    • Promoted to VP. A VP runs the deal day to day: the associate builds the model, the client calls come to you, and the pitch carries your judgement.
    • Top-bucket bonus. Banker pay is a base salary plus a discretionary bonus drawn from the year’s fee pool, so a strong year for the desk shows up at bonus time.
  • ▲ Major client mandate · square 36 to 57

    • Sole bookrunner on a green bond. A sole bookrunner keeps the whole underwriting fee; in a syndicate the gross spread is split by role and by allocation.
    • Hired for the dual track. A dual-track process prepares an IPO and a sale side by side, so the owner can take whichever proves worth more.
  • ▲ Regulatory approval · square 51 to 67

    • Approved on the first pass. Biotech is valued on risk-adjusted NPV: approval lifts a drug’s probability of success to one, and the share price re-rates with it.
    • Merger cleared without remedies. Clearance with no disposals means the synergies in the merger model survive intact, and so does the price paid for them.
  • ▲ Landmark M&A mandate · square 63 to 81

    • Lead adviser on a $9bn merger. Advisory fees are a percentage of deal value, paid mostly on completion, which is why the mandate that closes makes the year.
    • Defence mandate, and the bid goes up. Advising a target, you win on price: a board that rejects the first offer often draws a higher second one.
  • ▲ Exceptional investment return · square 71 to 91

    • A 3.1x exit. MOIC is cash back over cash in; IRR adds how fast it came back. Three times the money in four years is an IRR of about 32%.
    • A dividend recap pays out early. A dividend recapitalisation borrows against the company to pay its owners before any exit, which lifts the IRR on the same final sale.

Chutes

  • ▼ Failed deal · square 98 to 78

    • Financing pulled at the eleventh hour. Most advisory fees are success fees: a deal that dies before completion pays for months of work with almost nothing.
    • Shareholders vote it down. A merger needs the target’s shareholders to approve it; a premium they think too thin loses the vote, however good the strategy.
  • ▼ Hostile takeover setback · square 87 to 68

    • Poison pill adopted. A rights plan lets every holder but the bidder buy cheap shares once a stake crosses a threshold, so the bidder must negotiate with the board.
    • A white knight appears. A friendly rival invited in by the target’s board can top a hostile offer and leave the first bidder with nothing but its costs.
  • ▼ Antitrust challenge · square 79 to 59

    • Regulator sues to block. When a merger is blocked, the reverse termination fee decides who pays: usually the buyer, compensating the target for the lost months.
    • An in-depth review opens. A second-phase review can add six months or more, and every month runs down the time before the long-stop date lets either side walk away.
  • ▼ Credit downgrade · square 64 to 44

    • Fallen angel. Cut from BBB- to BB+, a bond leaves investment grade, and funds allowed to hold only investment grade have to sell it.
    • Outlook negative, spreads wider. A wider credit spread raises the cost of every new pound borrowed, and with it the cost of debt in the WACC.
  • ▼ Liquidity crunch · square 55 to 38

    • The revolver is fully drawn. Profitable companies still fail for lack of cash: liquidity is about when money arrives, not whether it does.
    • Covenant breached. Breach a leverage covenant and lenders can demand repayment; the usual way out is a waiver, bought with a fee and a higher rate.
  • ▼ Compliance investigation · square 48 to 26

    • Wall-crossing breach. Information barriers keep inside information on the private side of the bank; one breach can freeze a whole team’s work.
    • A trade on the restricted list. Banks bar staff from trading companies they advise; personal trades are pre-cleared, and a slip means an investigation.
  • ▼ Earnings miss · square 34 to 12

    • Guidance cut, shares down 18%. The cut hurts more than the miss: lower guidance lowers every year of the forecast, and the valuation falls with all of them.
    • Inventory written down. Stock that will not sell at cost is written down to what it will fetch, and the whole loss lands in one quarter’s gross margin.
  • ▼ Client mandate lost · square 17 to 7

    • Pitch lost to a rival bank. Mandates go to banks the client already trusts, often the ones lending to it: a balance sheet wins pitches a slide cannot.
    • Dropped from the syndicate. Issuers trim their banking syndicates after a deal, and the banks with the smallest roles and the least lending go first.

Every company and ticker on this board is fictional.