Market Sizing

Estimating the size of a market from first principles, either top-down from a population or bottom-up from a unit. The answer is not checked against a source; what is assessed is whether the path is defensible and the arithmetic holds.

Where Market Sizing comes up

Consulting Recruiting: The Cycle and How to Run ItThe internship is the main door and it is decided a year before the job starts. Almost everything else is a smaller door.Read the guide — 10 min Market Sizing and Estimation QuestionsNobody expects the right number. They expect a defensible path to a number, stated out loud, with the arithmetic done correctly.Read the guide — 10 min Venture Capital Interview QuestionsThe modelling is easier than banking. Almost everything else about the assessment is harder to fake.Read the guide — 10 min

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Related Consulting terms

Hypothesis-Led Problem Solving Guesstimate Issue Tree Personal Experience Interview MECE Engagement

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