Average Daily Rate (ADR)
Rooms revenue divided by the room nights actually sold: the average price a hotel achieved per occupied room. With occupancy it makes RevPAR. A point of rate and a point of occupancy are not worth the same: extra rate flows almost straight to profit, while an extra occupied room also brings housekeeping, laundry and amenity costs.
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Browse the full glossary — 345 finance recruiting and technical terms, in plain English.