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Atlas

Growth and business models

Business models, network effects, unit economics and what growth consumes.

  • FrameworkGrowth and business modelsBook

    A platform sets rules for a transaction it does not perform

    Name the two sides, say which one pays and why, and describe exactly how one side's growth helps the other.

    Marketplace and platform pitches, product strategy questions, and the marketplace model.

    From Platform Revolution · Geoffrey Parker, Marshall Van Alstyne and Sangeet Paul Choudary

  • ArgumentGrowth and business modelsBook

    Competition and profit rarely occupy the same market

    Ask how a business escapes competition before asking how large its market is.

    Venture and growth interviews, any moat discussion, and any pitch that leads with market size.

    From Zero to One · Peter Thiel and Blake Masters

  • Company insightGrowth and business modelsLetter located

    Forgo the revenue you could capture if the platform grows more by letting others earn it

    A platform that lets others earn on it grows faster than one that captures every dollar; the forgone revenue is the investment.

    Platform strategy, take-rate questions, and any marketplace where the company could raise its share of the transaction.

    From Shopify's 2015 IPO letter from Tobi Lütke · Tobi Lütke

  • Decision principleFounders and companiesLetter located

    Given a choice between flattering earnings and future cash flows, take the cash flows

    Tell investors in advance that you will optimise long-term cash flows over reported earnings, then do it, so the market can price the choice rather than be surprised by it.

    Any growth company valuation, any founder letter, and the interview question of how to value a company that reports no profit.

    From Amazon's 1997 letter to shareholders · Jeff Bezos

  • Case studyAccountingBook

    Growth consumes cash, and a profitable company can still run out

    Profit is not cash, and growth widens the gap; model the cash a business needs to grow before admiring its sales.

    Any three-statement question, any growth company's cash flow, and any founder conversation about runway.

    From Shoe Dog · Phil Knight

  • Company insightArtificial intelligenceLetter located

    Inference has overtaken training, and the flywheel runs on tokens

    A compute vendor's case is a flywheel from agents to tokens to compute; the buyer's case is the return on that compute, and both have to be read together.

    Semiconductor and data-centre coverage, technology investing, and any debate about AI capital spending.

    From NVIDIA's fiscal 2026 letter from Jensen Huang · Jensen Huang

  • FrameworkGrowth and business modelsBook

    Network effects start in one small market, never across the whole one

    Judge a network by whether its first small market is dense and self-sustaining, not by the size of the market it aims at.

    Early-stage diligence, growth strategy questions, and any marketplace that reports total users rather than density.

    From The Cold Start Problem · Andrew Chen