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Atlas

Company, product and technology insights

What a company, a product or a technology actually does, from the inside.

  • Company insightGrowth and business modelsLetter located

    Forgo the revenue you could capture if the platform grows more by letting others earn it

    A platform that lets others earn on it grows faster than one that captures every dollar; the forgone revenue is the investment.

    Platform strategy, take-rate questions, and any marketplace where the company could raise its share of the transaction.

    From Shopify's 2015 IPO letter from Tobi Lütke · Tobi Lütke

  • Decision principleFounders and companiesLetter located

    Given a choice between flattering earnings and future cash flows, take the cash flows

    Tell investors in advance that you will optimise long-term cash flows over reported earnings, then do it, so the market can price the choice rather than be surprised by it.

    Any growth company valuation, any founder letter, and the interview question of how to value a company that reports no profit.

    From Amazon's 1997 letter to shareholders · Jeff Bezos

  • Company insightArtificial intelligenceLetter located

    Inference has overtaken training, and the flywheel runs on tokens

    A compute vendor's case is a flywheel from agents to tokens to compute; the buyer's case is the return on that compute, and both have to be read together.

    Semiconductor and data-centre coverage, technology investing, and any debate about AI capital spending.

    From NVIDIA's fiscal 2026 letter from Jensen Huang · Jensen Huang

  • Company insightMarketsBook

    Physical traders make money on logistics and access, not on a price view

    In physical commodities the money is in moving, financing and accessing the cargo; the price direction is usually hedged.

    Trading house and commodities interviews, and any analysis of a business that moves physical goods.

    From The World for Sale · Javier Blas and Jack Farchy

  • Company insightFounders and companiesLetter located

    Refuse quarterly guidance, keep control, and tell investors they are betting on the team

    A founder-controlled company should say what control is for and what investors give up; the 2004 letter is the template for saying it plainly.

    IPO process questions, governance debates about dual-class shares, and any founder letter that cites this one.

    From Google's 2004 IPO founders' letter, "An Owner's Manual" · Larry Page and Sergey Brin

  • Company insightArtificial intelligenceVideo located

    What banks actually deploy is narrower and more governed than the consumer conversation

    Institutional AI is scoped, governed and data-limited; expect to work inside those limits and to be able to explain them.

    Questions about AI in banking, technology roles inside financial firms, and any claim about what AI is doing to the industry.

    From Goldman CIO Marco Argenti on the Warp-Speed Improvements in AI · Bloomberg Odd Lots