Book

The Cold Start Problem

Andrew Chen

The honest sequel to the theory: how a network is actually started, city by city or campus by campus, and what usually kills it before it tips.

• Growth and business models
• Founders and companies
• Technology

1 idea from this book

• FrameworkGrowth and business models

  Network effects start in one small market, never across the whole one

  Judge a network by whether its first small market is dense and self-sustaining, not by the size of the market it aims at.

  Early-stage diligence, growth strategy questions, and any marketplace that reports total users rather than density.