Book

Platform Revolution

Geoffrey Parker, Marshall Van Alstyne and Sangeet Paul Choudary

The mechanics of two-sided markets: who subsidises whom, why one side is priced at zero, and what actually creates a network effect as opposed to merely a large user count.

• Growth and business models
• Technology
• Product

1 idea from this book

• FrameworkGrowth and business models

  A platform sets rules for a transaction it does not perform

  Name the two sides, say which one pays and why, and describe exactly how one side's growth helps the other.

  Marketplace and platform pitches, product strategy questions, and the marketplace model.