Book

Zero to One

Peter Thiel

A short, contrarian argument for monopoly as the only durably profitable position. Read it as a thesis to argue with rather than accept, which is also how it is most useful in a room.

• Growth and business models
• Technology
• Investing

1 idea from this book

• ArgumentGrowth and business models

  Competition and profit rarely occupy the same market

  Ask how a business escapes competition before asking how large its market is.

  Venture and growth interviews, any moat discussion, and any pitch that leads with market size.