Peak Sales

The highest annual net revenue a drug is forecast to reach, usually several years after launch once penetration has ramped and before exclusivity is lost. Built from patients times price: the addressable population, the share diagnosed and treated, peak penetration, and a net price after the gross-to-net discount. The number every biotech pitch quotes, and the one most worth rebuilding from its parts.

Where Peak Sales comes up

Biotech Valuation: rNPV, Launch Curves and the Sum of the PartsA company with no earnings is valued on what its pipeline would earn if it worked, weighted by the chance that it does.Read the guide — 12 min

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Biotech rNPV valuation guide

Related Healthcare terms

Probability of Technical and Regulatory Success (PTRS)Loss of Exclusivity (LOE)rNPV (Risk-Adjusted Net Present Value)Gross-to-Net

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