Letter

Amazon's 2020 letter to shareowners, Jeff Bezos's last as chief executive

Jeff Bezos · 2021

A founder's attempt to put dollar figures on the value a company creates for each group it touches, alongside a frank admission about employees, in Bezos's final letter as chief executive.

• Leadership
• Founders and companies
• Careers

1 idea from this letter

• ObservationLeadership

  The world pulls every company towards typical, and staying distinctive has a price

  Being distinctive is not a state but a cost paid continuously; stop paying it and the drift to typical begins.

  Questions about culture, moats that depend on behaviour rather than assets, and personal career choices.