Founder of Amazon; its chief executive from 1994 to 2021
Check whether the metric is still the goal or has become the goal, and reserve the heavy process for decisions that cannot be undone.
Product and leadership questions, assessing a large company's culture, and deciding how much process a decision deserves.
From Amazon's 2016 letter to shareholders (Day 1) · Jeff Bezos
Tell investors in advance that you will optimise long-term cash flows over reported earnings, then do it, so the market can price the choice rather than be surprised by it.
Any growth company valuation, any founder letter, and the interview question of how to value a company that reports no profit.
From Amazon's 1997 letter to shareholders · Jeff Bezos
Being distinctive is not a state but a cost paid continuously; stop paying it and the drift to typical begins.
Questions about culture, moats that depend on behaviour rather than assets, and personal career choices.
From Amazon's 2020 letter to shareowners, Jeff Bezos's last as chief executive · Jeff Bezos