The cold start problem

A network begins in one atomic market, campus by campus or city by city, and most die before they tip.

• Growth and business models
• Founders and companies

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• FrameworkGrowth and business modelsBook

  Network effects start in one small market, never across the whole one

  Judge a network by whether its first small market is dense and self-sustaining, not by the size of the market it aims at.

  Early-stage diligence, growth strategy questions, and any marketplace that reports total users rather than density.

  From The Cold Start Problem · Andrew Chen