LessonIncentives
Follow the fee before you follow the advice
Before weighing advice, work out how the adviser is paid and what that pays them to say.
Evaluating any product, fund or recommendation, and in interviews about asset management economics.
Sources
Book
Where Are the Customers' Yachts?
A 1940 book about fees and incentives that has not dated in a single respect. Short, funny and quietly the most cynical thing on this list.