Narrative to numbers

Every forecast row is a sentence about the business. A story that cannot become a number is not a thesis.

• Valuation

1 idea that carry it

• FrameworkValuationBook

  Every forecast row is a sentence about the business

  A forecast is a story written in numbers; if a row cannot be said as a sentence about the business, it should not be in the model.

  Building or defending a DCF, writing a stock pitch, or reviewing someone else's model.

  From Narrative and Numbers · Aswath Damodaran