Company insightGrowth and business modelsLetter located
Forgo the revenue you could capture if the platform grows more by letting others earn it
A platform that lets others earn on it grows faster than one that captures every dollar; the forgone revenue is the investment.
Platform strategy, take-rate questions, and any marketplace where the company could raise its share of the transaction.
From Shopify's 2015 IPO letter from Tobi Lütke · Tobi Lütke