Square's 2015 IPO note from Jack Dorsey
- Written by
- Jack Dorsey
- Organisation
- Square (now Block)
- Published
- 14 Oct 2015
- Sector
- Payments and financial services for sellers
Read the original at sec.gov (opens in a new tab)
About this letter
Jack Dorsey, Square's co-founder, president and chief executive, wrote this short note for the registration statement on form S-1 that Square filed with the SEC on 14 October 2015 ahead of its initial public offering. Headed 'A note from Jack' and signed with his first name, it is written to prospective investors. Dorsey was then also chief executive of Twitter, which the prospectus says may at times affect his ability to devote time to Square.
He tells the founding story: his co-founder Jim McKelvey could not accept a credit card for his art, and setting up a merchant account proved painful, exclusionary and unfair. He sets out the company's purpose and a three-part strategy, to grow payments and extend them into financial services and marketing services, and promises that as a public company Square will take the long view and keep putting customers first.
Why read it
A founder's case that fairness and simplicity can be a strategy, showing how pricing and settlement choices that carried existential risk became the foundation of a payments business.
What to notice
- 1
Dorsey says he has given over 15 million shares, 20% of his own equity, to Square and the Start Small Foundation, and committed 40 million more, adding that he would rather own a smaller part of something big.
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“I’d rather have a smaller part of something big than a bigger part of something small.”
Companies discussed
- Square (now Block) (SQ)
Topics
- ipo
- business model
- customer obsession
- strategy
- long term thinking
- founder control
L3VLUP does not host this document. It belongs to Square (now Block); the notes above are L3VLUP’s reading of it.
The same argument, elsewhere
- DoorDash's 2020 IPO letter from Tony Xu · DoorDash
- Lyft's 2019 IPO letter from its co-founders · Lyft
- Circle's 2025 IPO founder's letter from Jeremy Allaire · Circle Internet Group
- Klaviyo's 2023 IPO letter from its co-founders · Klaviyo