L3VLUP
Letters & Theses
Startup & FounderIPO founder letter

Square's 2015 IPO note from Jack Dorsey

Written by
Jack Dorsey
Organisation
Square (now Block)
Published
14 Oct 2015
Sector
Payments and financial services for sellers

Read the original at sec.gov (opens in a new tab)

About this letter

Jack Dorsey, Square's co-founder, president and chief executive, wrote this short note for the registration statement on form S-1 that Square filed with the SEC on 14 October 2015 ahead of its initial public offering. Headed 'A note from Jack' and signed with his first name, it is written to prospective investors. Dorsey was then also chief executive of Twitter, which the prospectus says may at times affect his ability to devote time to Square.

He tells the founding story: his co-founder Jim McKelvey could not accept a credit card for his art, and setting up a merchant account proved painful, exclusionary and unfair. He sets out the company's purpose and a three-part strategy, to grow payments and extend them into financial services and marketing services, and promises that as a public company Square will take the long view and keep putting customers first.

Why read it

A founder's case that fairness and simplicity can be a strategy, showing how pricing and settlement choices that carried existential risk became the foundation of a payments business.

What to notice

  1. 1

    Dorsey says he has given over 15 million shares, 20% of his own equity, to Square and the Start Small Foundation, and committed 40 million more, adding that he would rather own a smaller part of something big.

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“I’d rather have a smaller part of something big than a bigger part of something small.”
Jack Dorsey, 14 Oct 2015

Companies discussed

  • Square (now Block) (SQ)

Topics

  • ipo
  • business model
  • customer obsession
  • strategy
  • long term thinking
  • founder control
Read the original at sec.gov (opens in a new tab)

L3VLUP does not host this document. It belongs to Square (now Block); the notes above are L3VLUP’s reading of it.

The same argument, elsewhere