Company insightFounders and companiesLetter located
Refuse quarterly guidance, keep control, and tell investors they are betting on the team
A founder-controlled company should say what control is for and what investors give up; the 2004 letter is the template for saying it plainly.
IPO process questions, governance debates about dual-class shares, and any founder letter that cites this one.
From Google's 2004 IPO founders' letter, "An Owner's Manual" · Larry Page and Sergey Brin